Mobile Design

HOFr
Project Overview
HOFr, Inc. is a Daily Fantasy Sports application of skill-based games where sports fans can create, share, and participate in paid-entry quiz-based contests centered on live sporting events whereby users are challenged to predict a series of statistical outcomes.
My Contributions
I have lead for the past 2 years all design projects and product direction of HOFr App (iOS & Android) from conception to release, I collaborate with product managers, engineers and design colleagues to convert ideas into delightful, engaging experiences for users.

I contribute to UI/UX design, testing/prototyping, market launch efforts for new features, design leadership and expertise in branding and visual communication.
See Case Study
HOFr features (2022)
UGC (User game creator)
Launched Sep 2022

Design & Product: Daniela Del Valle
Product: Amir Haider
Backend: Amita Mhaskar
Front End: Johnatan Botero & Diego Medina
QA: Monica Gowda
HOFr’s user-generated contest marketplace is a paid-entry experience, in which all available contests on HOFr are created by HOFr users.

In all HOFr contests, Participants are challenged to answer questions based upon a series of athlete-based statistical outcomes in order to win cash prizes.

Creators have the ability to choose from a library of questions.  In the contest creation process, Participants complete these questions by entering in an outcome in a ‘fill-in-the-blank’ format to complete and create their questions. All questions must have an athlete and a statistic. Watch full prototype here
What Problem is HOFr solving?
The DFS market landscape is dominated by operators offering contests that are: 
- Optimized for hardcore fantasy sports players 81% male and aged 18-34, rather than casual sports fans. 
- Dominated by “sharks”. Multi-entry contests favor the players with the deepest pockets and most time who can create different variations of rosters, giving them a higher chance of winning against users with limited resources.  
-Limited and stale. Market leaders have not innovated in years, creating opportunity for new operators offering prop-based gameplays to serve fans who yearn for contest variety similar to what sportsbooks offer.
- Lacking transparency. Limited visibility into who is on the “other side of the trade” creates the opportunity for insider trading scandals that erode trust.
Special Projects
Contest Card Builder
Objective:
To create a player illustration builder in Figma that allows content creators "select and create" custom game cards without copyright infringement or design effort.

Results:
An easy-to use, dynamic builder with +120 illustrations from different sports that allow anyone in the team to create custom game cards for product or marketing purposes, with the ability to preview all creations before saving.