Acento is an artisanal handcrafted mezcal made from 100% agave, cultivated in the sun-soaked Valles Centrales, Oaxaca, Mexico, that celebrates the Earth and the diversity and wonder of the sacred agave plant.
The shape of the agave, the geometry of the fields, the rich textile patterns of Oaxaca and the 'adobe' bricks were the main inspiration for the brand, so I revisited the sharpened angles from the plant and the symmetry, and elevated them with a contemporary and elegant take.
A contrasting element inside the pattern gives the icon an "acento" (accent) that emphasizes the symbol and regional connotations.
Acento Mezcal
Branding (2018)